Cold Email Templates

The Best Sales Newsletter

5 cold email templates that will help you get replies, book meetings and land interviews.

Hey sales friends,

In this newsletter I’m sharing 5 of my favorite cold email templates.

Hopefully you can use these for inspiration and get some big time results for yourself in the new year.

Let’s dive in!

Cold Email Templates

Source: Kyle Asay (cold email)

Hey Mike,

The best managers are never surprised. But now that most of us are remote it's getting harder to stay on top of our metrics.

You shouldn't need to refresh 40 browser tabs every 30 minutes just to stay up to date on how your team is performing.

What if you could close those tabs and get alerted (on your phone) when a metric needs your attention?

Nothing falls through the cracks. No more tabs, spreadsheets or surprises.

Worth a chat?

Source: Kyle Coleman (cold email)

Hey Mike,

Saw that you've hired 20 salespeople in the last 6 months-congrats. How are you making sure your forecasting process scales with your team?

As hiring ramps up, many growth companies find that processes break down. And forecasting is one of the main culprits.

Clari helps solve that, streamlining your forecasting process to save your team countless hours and save you countless headaches.

Would this help your team?

Source: Aaron Reeves (cold email)

Hey Mike,

Saw on Deel’s Linkedin that you work with clients globally, curious how you manage the different currencies.

FX fees are often hidden in currency mark-ups.

Meaning you could be spending 2%+ per transaction.

Deel saved $25,000 in 3 months on FX fees using Acme.

Curious to see how?

Source: Mike Gallardo (cold email)

Hey Jill,

Looks like your team’s growing quickly.

How’re you planning SKO for all your new AEs?

We help sales leaders pick everything from destination, flights, meals and events.

Simply put in your team size and budget and we’ll give you all your options in seconds.

Can I send a 1 minute video showing how it works?

Source: Brian LaManna (closed lost opps)

Hi Mike,

I see that you were in conversations with (insert rep) and our team at the end of last year, but seem to have hit a bump in the road with timing.

I listened to your calls and heard there was potential value:

1) Trying to increase conversion rates with quota attainment at nearly 50%

2) Ensuring your reps are adopting your new sales methodology (MEDDICC)

3) Proactively spotting risk in 100K+ deals

Know it's been a long time for both teams, so would love to earn your time to connect, showcase what's new, and see if there could be any way we can help your existing priorities.

Open to reopening the conversation?

Source: Raj Jagiasi (landing interviews)

Hey Mike,

We have yet to be properly introduced, but I noticed you’re hiring for SDRs.

Typically SDRs are focused on hitting headcount and revenue goals. With a challenging Q2 around the corner imagine you'll be on the lookout for high-performing reps to drive more pipeline for you.

Figured you’re tired of going through resumes, so I made a 40-second video to show how I can make an impact in my first 90 days @ Deel.

Worth a quick chat?

That’s it my friends!

Let me know if you use any of these templates for inspiration!

- Mike G

P.S. When you’re ready…

Over 250 pages of frameworks, tactics, strategy and tips to help you source more pipeline, close more deals and earn the income you deserve.

These are the exact sales systems I’ve used at three of the fastest growing startups of all time: Zenefits, Flexport and Deel.