Cold Call Openers

Author

Mike Gallardo
November 17, 2024 • Estimated Reading Time: 3 minutes

The Best Sales Newsletter

The best cold call openers I’ve come across this entire year.

Hey sales friends,

In this week’s newsletter I’m breaking down everything I know about cold call openers.

There’s been a lot of new strategies and tactics as of late so wanted to put them all together here for ya.

Let’s dive in!

The Old Way

3 Steps:

  1. Introduce yourself

  2. Be upfront about it being a cold call

  3. Ask for permission to continue or use some humor

For the record these openers work.

But there’s now a better way.

Example 1:

Hey Sally, It’s Mike from Deel. I know you didn’t expect my call. Have a moment? I promise to be brief.

Example 2:

Hey Sally, It’s Mike from Deel. Not going to lie this is a cold call. Want to hang up now or roll the dice and see why I called?

The New Way

4 Steps:

  1. Introduce yourself.

  2. Be upfront about it being a cold call.

  3. Share context as to why you’re calling them specifically.

  4. Use a permission based question for proceeding to your pitch.

Because you’re sharing relevant context in your opener your chance of getting through to your pitch will increase substantially.

Example 1:

Hey Sally, It’s Mike at Deel. You may hate me because this is a cold call. But it’s a well researched one about [insert context]. Have a moment? I promise to be brief.

Example 2:

Hey Sally, It’s Mike at Deel. I’m reaching out about [insert context]. This is a cold call but it’s a well researched one. Have a moment to hear my pitch?

Example 3:

Hey Sally, It’s Mike at Deel. I’m hoping to make your day with a cold call about [insert context]. Have a moment to hear why I called you specifically? I promise it’ll be quick.

What’s your favorite cold call opener?

Reply to this email and let me know!

Especially if it’s different from what I shared.

See y’all next week!

- Mike G

When you’re ready…

Over 250 pages of frameworks, tactics, strategy and tips to help you source more pipeline, close more deals and earn the income you deserve.

These are the exact sales systems I’ve used at three of the fastest growing startups of all time: Zenefits, Flexport and Deel.