Cold Call Objections

Mike Gallardo
August 04, 2024 • Estimated Reading Time: 3 minutes

How to handle cold call objections — A simple two step framework.

Song of the week: Basket Case by Green Day
One of my all time faves to rock out to.

Shoutout to Brian Lamanna for sharing his strategy with me.

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Whenever you get a cold call objection take the following two steps:

Some examples:

Budget

Prospect: “Unfortunately we’re on a full budget freeze until June. Can you reach out then?”

You: “Oh. Wow. So sorry to hear. Is the company not buying any new tech until June?”

Timing

Prospect: “This is one of our busiest times of the year. Can you give me a call in 3 months?”

You: “Totally hear you there. What makes this the busiest time of year for you all?”

Not Interested

Prospect: “Sorry, I’m just not really interested in your service at all.”

You: “Appreciate your candidness. For my learning, any reason why you’re not interested?”

Before you go to ‘handle’ the objection, aim to fully ‘understand’ the objection.

Depending on their answer, feel free to ask another 1-2 questions until you have greater clarity and context.

Here’s a simple template you can use.

It's amazing how much better you'll get at handling objections.

When you (ironically) stop trying to handle them.

What’s your favorite cold call objection strategy?

Reply to this email and let me know.

Alright friends, that’s it for me — See ya next week!

— Mike G

Over 250 pages of frameworks, tactics, strategy and tips to help you source more pipeline, close more deals and earn the income you deserve.

These are the exact sales systems I’ve used at three of the fastest growing startups of all time: Zenefits, Flexport and Deel.