Good morning sales people.

Welcome to The Best Sales Newsletter.

One tip from Mike G (every Sunday) to help you build more pipeline, close more deals and earn the income you deserve.

Let’s dive in!

Song of The Week:

Fun fact: Back in the day I used to be a huge raver. Here’s one of my favorite songs.

Want a song featured?

Just reply to this email and let me know.

This Week’s Strategy:

This week’s strategy comes from the book Selling With by Nate Nasralla.

It’s an email you can send to make your value clear, share a relevant case study and ask to multi thread.

Highly recommend buying his book - it’s the best one I’ve read in quite sometime (maybe ever).

Framework:

1. Reframe the problem.

2. Describe a logical approach and why they believe it’ll work.

3. Create tensions (if we do this, good things; if not, bad things).

4. How you (and your product) delivers on creating the good.

5. Call to action based on how your email needs to travel.

Email Example:

Hey all, you mentioned that instead of reducing headcount, you're trying to increase quality leads to get top line revenue back on track.

Your thought is more product education upfront = faster sales cycles = more reps hitting quota. Ideally, this drops your sales cycles from 60 days to 40 days.

If we can't get this done by Q4, you mentioned there're going to be some tough choices.

To avoid this while dropping cycle times, see ACME's story here (similar data product).

By the way, you mentioned marketing owns site changes-think we could get Steph's input on this project next Friday?

Next Steps:

Respond to this email letting me know what you’re into outside of work.

I’m into the outdoors, mainly hiking and rock climbing!

Alright friends,

That’s it for this week’s newsletter!

See you next week!

When you’re ready…

Check out The Best Sales Course.

Over 250 pages of frameworks, tactics, strategy and tips to help you source more pipeline, close more deals and earn the income you deserve.